Despite the crisis caused by the coronavirus pandemic, the Canadian company BRP will invest in the construction of a new production plant in Mexico. The new facility will be located in Ciudad Juárez, Chihuahua, where the company already has two production plants and will require an investment of CA$185 million to produce Can-Am vehicles. BRP expects to generate 1,000 jobs.
“Despite the pandemic, demand for our products has remained and even exceeded last year’s figures for the same period. Our continued innovation and steady growth in SSVs make this additional capacity necessary to meet our goal of achieving 30% market share,” said José Boisjoli, president and CEO of the company.
Losses are still expected due to the closure of operations in March and April, however, due to confinement and social distance, demand for recreational vehicles has risen as people are looking for ways to keep busy.
Retail sales, according to BRP, increased by more than 35% in May, compared to the previous year, and the trend continued in June.
Planning and construction of the new plant are scheduled to begin in the coming months and is expected to begin operations in the Fall of 2021. Together with the company’s two off-road vehicle plants in Juarez, operational synergies will be created.
It should be remembered that in 2017, the company expanded its production capacity at one of its plants in Juárez, and planned to reach a workforce of 1,000 employees this year.